Client

  • Takashimaya Department Store (Singapore)

Agency

  • Neighbor Pte Ltd


Purpose

  • Proposed a traditional Christmas for Takashimaya’s Biggest campaign of the year
  • Campaign titled Celebrating Timeless Traditions
  • Designed corresponding collaterals: wrapping paper, paperbags, envelops, greeting cards
  • Style direction : watercolour, traditional, warmth, cosy
  • Project Type In-Mall Christmas Campaign
  • Role Art Director, Designer
  • Skills Needed Photoshop, InDesign, Illustrator
  • Project Year 2016