Client

  • Paragon Shopping Mall

Agency

  • Neighbor Pte Ltd


Purpose

  • Proposed a minimalistic & classy NDP campaign that revolve around flora
  • Campaign titled A City in Bloom
  • Theme was to coincide with in-mall Garden Atrium display
  • Designed corresponding collaterals: print ads, pillar clads, digital posters, lampost banners, wall murals
  • Style direction : flowers, minimal, vibrant
  • Project Type In-Mall National Day Campaign
  • Role Art Director, Designer
  • Skills Needed Photoshop, InDesign
  • Project Year 2016