Client

  • Paragon Shopping Mall

Agency

  • Neighbor Pte Ltd


Purpose

  • Proposed a Sporty campaign to coincide with F1 to showcase sports brands within the mall
  • Campaign titled Haute Sports
  • Designed corresponding collaterals: print ads, digital posters, tent cards
  • Style direction : elegant, sporty, chic
  • Project Type In-Mall F1 Campaign
  • Role Art Director, Designer
  • Skills Needed Photoshop, InDesign
  • Project Year 2016