Client

  • Marina Square Shopping Mall

Agency

  • Neighbor Pte Ltd


Purpose

  • Proposed & Art Directed a majestic Lunar New Year campaign for the year of the Rooster with a pop of colour
  • Campaign titled 鸡年吉祥
  • Designed corresponding collaterals: print ads, pillar clads, EDM, web banners, lift posters
  • Style direction : vibrant, majestic, youthful

Click on image to view .gif

  • Project Type In-Mall CNY Campaign
  • Role Art Director, Designer
  • Skills Needed Photoshop, InDesign
  • Project Year 2017